Marketing Speech Notes : Distribution Channels, Coke
Title: Marketing Speech Notes : Distribution Channels, Coke
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1457 | Pages: 5 (approximately 235 words/page)
Marketing Speech Notes : Distribution Channels, Coke
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1457 | Pages: 5 (approximately 235 words/page)
Hi, my name is xxxxxxx and this is xxxxx. Our talk is on Topic 10: Distribution strategies. The first question asked us to examine Marketing Distribution Channels.
Identify and describe the marketing distribution channel system currently being used by the company and product and highlight the types of wholesalers and/or retailers used.
A distribution channel can be defined as a set of interdependent organisations and firms that are involved in the process of directing products
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coca-cola.com [2002, Sep. 24]
Coca-Cola Amatil [Online], Available: http://www.ccamatil.com [2002, Sep. 24]
Marketing Management Tips [Online], Available: http://www.biz.uiowa.edu/class/6m147/tips.htm [2002, Oct. 10]
Selective Distribution [Online], Available: http://www.msb.edu/faculty/homak/HomaHelpSite/WebHelp/Distribution_Selective_Distribution.htm [2002, Oct. 05]
The Company's Microenvironment [Online], Available: http://www.vanderbilt.edu/econ/reiley/ba250/outlines/13.html [2002, Oct. 09]
The Nature of Distribution [Online], Available: http://www.vanderbilt.edu/econ/reiley/ba250/outlines/13.html [2002, Oct. 09]