Executive Summary Today's pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these …showed first 75 words of 4137 total…

…showed last 75 words of 4137 total…stores purr on profit prospects. Retrieved October 24, 2004, from http://cbs.marketwatch.com/news/story Mary. Telephone interview with employee of Florissant Chamber of Commerce on October 20, 2004. Perreault, Jr. W.D. & McCarthy, E. J. (2002). Basic Marketing: A Global Managerial Approach, 14/e. New York: McGraw-Hill. The Daily Oakland Press: Pet store plans 43 new stores in 2 years. Retrieved October 24, 2004, from http://theoaklandpress.com/cgi-bin/printme.pl Viacom. Telephone interview with an employee at Viacom, on October 20, 2004.