A marketing mix is a marketing strategy, which consists of a target market. It specifies what a firm will do in some target market with a marketing plan, which includes the time-related details including expected costs and revenue-for that strategy. In most firms, the marketing manager must ultimately combine the different marketing plans into an overall marketing program. In other words, marketing mix is the way the four parts of a company's marketing policies are …showed first 75 words of 1272 total…

…showed last 75 words of 1272 total…people want the product at any price. Positioning pricing is where the company will price the product high because that is how people think the good product should be priced. Sony has their price set high but it is not so high that people won't buy it because it is too expensive. References: Retrieved April 15, 2006 from, <Tab/>UOP-eSource, Marketing 421-Syllabus Retrieved April 15, 2006 from, http://b2b.sony.com/Solutions/solutionDetail/Desktop-Workstation