Marketing Communications in the Travel and Tourism Sector
Title: Marketing Communications in the Travel and Tourism Sector
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2407 | Pages: 9 (approximately 235 words/page)
Marketing Communications in the Travel and Tourism Sector
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2407 | Pages: 9 (approximately 235 words/page)
(Q) Giving evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent to which other marketing communications tools are used - or may be used - to complement or indeed replace advertising in certain instances.
Selected Business Sector
For the purpose of this report I have chosen to base my research on the travel and
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