Marketing Colorado Springs
Title: Marketing Colorado Springs
Category: /Society & Culture/Education
Details: Words: 3761 | Pages: 14 (approximately 235 words/page)
Marketing Colorado Springs
Category: /Society & Culture/Education
Details: Words: 3761 | Pages: 14 (approximately 235 words/page)
TABLE OF CONTENTS
1.0 Executive Summary 1
2.0 Situation Analysis 2
2.1 Market Summary 2
2.1.1 Market Demographics 2
2.1.2 Market Needs 3
2.1.3 Market Trends 3
2.1.4 Market Growth 3
2.2 SWOT Analysis 4
2.2.1 Strengths 4
2.2.2 Weaknesses 4
2.2.3 Opportunities 5
2.2.4 Threats 5
2.3 Competition 5
2.4 Product Offering 5
2.5 Keys to Success 5
2.6 Critical Issues 6
2.7 Historical Results 6
2.8 Macro environment 6
3.0 Marketing Strategy 6
3.1 Mission 7
3.2 Marketing Objectives 7
3.3 Financial Objectives 7
3.4 Target Markets 7
3.5 Positioning 8
3.6 Strategies 8
3.7 Marketing Mix 8
3.7.1 Product Marketing 8
3.7.2 Price 8
3.7.3 Promotion 8
3.7.4 Service 8
3.8 Marketing Research 9
4.0 Financials 9
4.1 Break-Even Analysis 9
4.2 Sales Forecast 9
4.2.1 Sales Breakdown ?Mail, Web Direct Sales and Convention Participation 10
4.2.2 Sales Breakdown ?Second Contact 10
4.2.3 Sales Breakdown ?…showed first 75 words of 3761 total…
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…showed last 75 words of 3761 total…employers and the infrastructure they require to be successful.
5.4 Final Statement
EDC is a community-based organization, funded by the community, benefiting the entire community.
Works Cited
Zikmund, W., & d扐mico, M. (2001). Marketing. South-Western College
Publishing: Cincinnati, Ohio.
Laden, Rich (2003, October 25). Development Official Leaving: Changes needed,
recruiter says. Colorado Springs (Colorado) Gazette.
Retrieved October 13, 2003, from http://www.coloradosprings.org/
Economic Development Corporation (EDC) Marketing CD
Economic Development Corporation (EDC) Report on the Ec