Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Title: Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 885 | Pages: 3 (approximately 235 words/page)
Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 885 | Pages: 3 (approximately 235 words/page)
Objective
Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products.
Product Positioning
Roscoe will identify itself with sports fans and market its product as a "Sports" salsa.
<Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements.
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a higher price on our end will indicate a better product to a potential consumer. Coupled with various price giveaways and a successful chef as the creator, our sales should stay consistent.
Conclusion
Roscoe Foods has found an excellent market opportunity within the Salsa industry. Using our strong attack strategy which contains a world-famous chef, sports placement, product giveaways and customer satisfaction testing, Roscoe will quickly brand itself as a leading provider of Salsa products.