Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)
Title: Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1601 | Pages: 6 (approximately 235 words/page)
Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1601 | Pages: 6 (approximately 235 words/page)
Company Description:
GOD is now a fast-growing furniture and furnishings company brand in Hong Kong. They describe them as "More Than Just a Furniture Store". GOD is the phonetic sound of the Cantonese slang "to live better" which a basic human desire all around the world. The founder of GOD - Douglas Young and Benjamin Lau opened the first GOD store at Ap Lei Chau in 1996. Within 2 years, two more shops opened in Central and
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with high quality at relatively low prices, IKEA drives tough bargains with its suppliers in order to employ lowest cost suppliers of raw and semi-finished goods from all over the world. IKEA Also, their products developers seek out manufacturers who can produce in the most cost-effective way and designers always work with solutions that result in a low price. This cost-focused supply chain model results in getting the goods with cheapest price and good quality.