Marketing Analysis of Costa Cafee in the UK.
Title: Marketing Analysis of Costa Cafee in the UK.
Category: /Society & Culture/Education
Details: Words: 3811 | Pages: 14 (approximately 235 words/page)
Marketing Analysis of Costa Cafee in the UK.
Category: /Society & Culture/Education
Details: Words: 3811 | Pages: 14 (approximately 235 words/page)
1. COMPANY ANALYSIS
1.1 Background
In 1971, Italian brothers Sergio and Bruno Costa started a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Within a few years they were so famous for combining their roasting business with premium coffee shops, that Costa Coffee quickly became a dominant name on the UK's high streets.
The Costa brothers opened the first Costa store in London in 1978 and growth expanded at the rate of two stores per …showed first 75 words of 3811 total…
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…showed last 75 words of 3811 total…amp;gt;Business Source Premier: A Coffee Shop's Grounds for Concern
*<Tab/>Keynote: The coffee bars and sandwich shop market
survey on consumers' attitudes and habits towards coffee shops (April 2002)
*<Tab/>Mintel: Hot drinks UK market
Coffee (January 2002)
*<Tab/>Euromonitor: Hot Drinks in the United Kingdom (March 2003)
The UK market for café & bar catering
Speciality Branded Coffee Shops (2002