Marketing
Title: Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3905 | Pages: 14 (approximately 235 words/page)
Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3905 | Pages: 14 (approximately 235 words/page)
1
BRIOHNY'S ASSIGNMENT
EXECUTIVE SUMMARY
"Macro environmental forces The larger societal forces that affect the whole
micro environment - demographic, economic, natural, technological, political and
cultural forces."
- Kotler et al
Macro environmental forces need to be studied by organisations as they can both
provide opportunities and pose threats.
The fast-food industry is a consumer service; two organisations that operate in the fastfood
industry are McDonald's and Hungry Jack's. McDonald's was chosen because it
is the
showed first 75 words of 3905 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 3905 total
The Dryden Press, London.
· Callaghan, B., Mc Coll, R., Palmer, A., (1998), Services Marketing: A
Managerial Perspective, The Mc Graw-Hill Book Company, Australia.
· Fifield, P., (1998), Marketing Strategy, (2nd edn.), Butterworth-Heinemann,
Melbourne.
· Gabbott, M., Hogg, G., (1997), Contemporary Services Marketing
Management, The Dryden Press, London.
· Walker, I., (2000), Marketing Theory and Practice, lectures, Monash
University, Caulfield.
· McDonald's Corporate website, http://www.mcdonalds.com.au/