Even McDonald's, which has one of the most recognizable brands in the fast food industry, cannot satisfy every customer's need related to food. However, the company has a strong customer base that consists of different types of consumers. Needs are different for each of these consumers and McDonald's certainly realizes it cannot meet the needs of these various groups by marketing to them in the same way. The U.S. Department of Agriculture (USDA) conducted …showed first 75 words of 1366 total…

…showed last 75 words of 1366 total…that they have to enter and wait for a drawing to win a prize. When they purchase at McDonald's they earn points, it is a win win situation, McDonald's rewards their customers for selecting McDonald's to feed them with the variety of great fast food. Reference: Kottler, P., Keller, K., (2006) Marketing Management, 12/e <Tab/><Tab/> <Tab/>Pearson/Prentice Hall, Upper Saddle River, NJ