MTV has become the icon of cable stations across the country. Their success has been analyzed and reported for many years. MTV began as a venue for record companies to show music videos to advertise their artists. Today, the channel reaches over 70 million United States households. MTV was the first 24-hour, seven-day-a-week commercial channel, because the music videos were seen as advertisements that ranged from artists and record labels to clothing and attitudes. There are …showed first 75 words of 1845 total…

…showed last 75 words of 1845 total…Merchants of Cool - Interview: Robert McChesney. Frontline. September 15, 2005, < http://www.pbs.org/wgbh/pages/frontline/shows/cool/ interviews/mcchesney.html>. MTV Networks. 2005. MTV. www.mtv.com (accessed September 15, 2005). Seabrook, John. The Merchants of Cool - Interview: John Seabrook. Frontline. September 15, 2005, <http://www.pbs.org/wgbh/pages/frontline/shows/cool/ interviews/seabrook.html>. The Merchants of Cool. Dir. Barak Goodman. With Douglas Rushkoff and Todd Cunningham. Frontline, 2001.