It has become increasingly necessary for firms to be market orientated. There is no longer a role today for a product oriented approach to business. Discuss and evaluate this statement.

Title: It has become increasingly necessary for firms to be market orientated. There is no longer a role today for a product oriented approach to business. Discuss and evaluate this statement.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1939 | Pages: 7 (approximately 235 words/page)
It has become increasingly necessary for firms to be market orientated. There is no longer a role today for a product oriented approach to business. Discuss and evaluate this statement.
It is always suggested that market orientated firms are more likely to succeed in nowadays business. Consumer-centred is considered to be an indispensable factor of modern business. However, as a traditional model of business, product orientation seems to be overly neglected. In what following, an argument for product orientation's existence will be conducted by comparing the nature of different market demands. New concepts such as 'active demand', 'positive demand', 'dynamic demand' and 'static demand' will …showed first 75 words of 1939 total…
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…showed last 75 words of 1939 total…The rise and fall of Sunny Delight, 3 December, 2003, BBC Online, England (www.bbc.co.uk) Hall, D. & Jones, R. & Raffo, C. (1996) Advanced Business Causeway Press Limited, Lancashire, England Hall, D. & Jones, R. & Raffo, C. (2000) Business Studies (A-Level) Causeway Press Limited, Lancashire, England Needham, D. & Dransfield, R. (1995) Advanced Business 2nd, Heinemann Education Publishers, Oxford, England The Guardian Unlimited, Ford drive to recoup lost market share, Special report: Ford at Dagenham, 16 May, 2000

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