Irn Bru: How a Change of Creative Strategy Gave a Long Established Brand New Life "MADE IN SCOTLAND FROM GIRDERS"
Title: Irn Bru: How a Change of Creative Strategy Gave a Long Established Brand New Life "MADE IN SCOTLAND FROM GIRDERS"
Category: /Business & Economy/Marketing and Advertising
Details: Words: 6582 | Pages: 24 (approximately 235 words/page)
Irn Bru: How a Change of Creative Strategy Gave a Long Established Brand New Life "MADE IN SCOTLAND FROM GIRDERS"
Category: /Business & Economy/Marketing and Advertising
Details: Words: 6582 | Pages: 24 (approximately 235 words/page)
This is the story of Irn-Bru, the sweet and fizzy soft drink which originated in Scotland over 90 years ago, and is as familiar to generations of children as Rangers and Celtic.
Irn-Bru sales were worth £52 million (at RSP) in 1989 and 86% of these sales come from Scotland. However, while sales in Scotland were increasing every year, they were not increasing as fast as the total market, and this declining share was undermining ambitions
showed first 75 words of 6582 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 6582 total
Yes<Tab/>Yes<Tab/>No<Tab/>Yes
Repeat<Tab/> <Tab/>Yes<Tab/>Yes<Tab/>Yes<Tab/>Yes
TIME PERIODS
Pre New Campaign<Tab/>52 w/e 30 April 1990
First 12 Months of New Campaign<Tab/>52 w/e 29 April 1991