As our gradually changing world become accustomed to a more technological era, the mass media has developed into an influential source of information to the wide-ranging community. With a television set in practically every home and latest study showing that kids put out on average 3.3 hours in front of the television a day, it is apparent that television has grow to be a powerful medium having the ability to attract it's viewers (Gunter, 1997). Further than …showed first 75 words of 2844 total…

…showed last 75 words of 2844 total…of Abnormal and Social Psychology, 66 (1), 3-11. 6.<Tab/>Robinson, J.P. & Bachman, J.G. (1972). "The impact of mass media violence on U.S. homicides." American Sociological Review, 48, 560-568. 7.<Tab/>Huston, A.C., Donnerstein, E., Fairchild, H., Feshbach, N.D., Katz, P.A., Murray, J.P., Rubinstein, E.A., Wilcox, B., & Zuckerman, D. (1992) "The effect of aggressive cartoons on children's interpersonal play." Child Development, 42, 1583-1585