INDIAN OIL CORPORATION

Title: INDIAN OIL CORPORATION
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3916 | Pages: 14 (approximately 235 words/page)
INDIAN OIL CORPORATION
A Giant Is Born IndianOil was incorporated on June 30, 1959 under the name and style of Indian Oil Company Ltd. Upon merger with Indian Refineries Ltd. on September 1, 1964, the name of the company was changed to Indian Oil Corporation Limited. IndianOil has its Registered Office at: IndianOil Bhavan G-9, Ali Yavar Jung Marg Bandra (East) Mumbai - 400 051, India Guwahati Refinery, the first public sector refinery of the country, was built with Romanian collaboration and was inagurated …showed first 75 words of 3916 total…
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…showed last 75 words of 3916 total…between IndianOil and IBP in marketing operations as well as in several joint ventures, will further add value to the acquisition. Between 1997 and 2002, IndianOil invested over Rs.1,000 crore in the upgradation and modernisation of over 1,200 petrol stations. In 1997, over 85% of IndianOil's petrol stations were owned and operated by dealers. At present, this is down to 60%. The balance is either company-owned-company-operated or company-owned-dealer-operated. This is a major marketing manoeuvre achieve in a short span of time.

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