The purpose of this paper is to provide an example of an organization that is faced with making a business decision, and the expected benefits of utilizing sound business research methods. The discussion will examine Dell, Inc., the world's largest direct-order computer systems companies; priding itself in being the most profitable in the industry and most recently reported revenues exceeding 41.4 billion dollars (Davis, 2001). Despite this success, there is room for improvement, and real threats to …showed first 75 words of 2249 total…

…showed last 75 words of 2249 total…v9. Retrieved from EBSCO Host database on August 1, 2004. Dell.com (n.d.) Retrieved from http://www.dell.com Kraemer, K., Dedrick, J., and Yamashiro, S. (2000, January). Refining and extending the business model with information technology: Dell Computer Corporation. Information Society, 16(1). Lind, D. et al (2002) Statistical techniques in business & economics, Eleventh edition. Retrieved from the University of Phoenix Online Resource. Pearson Education (2004). Introduction to Business Statistics. Retrieved from http://www.pearsoncustom.com/uop/mba/