How can Dell use price to increase its market share?

Title: How can Dell use price to increase its market share?
Category: /Business & Economy/Marketing and Advertising
Details: Words: 993 | Pages: 4 (approximately 235 words/page)
How can Dell use price to increase its market share?
With an increasingly saturated market in the U.S., Dell is faced with several opportunities for growth through product, service, and international expansion. With growth opportunities in both the storage and server markets, Dell must consider the advantages and disadvantages of penetrating deeper into those arenas. Dell must increase market share in areas outside of the United States, where the computer industry is still rapidly escalating. By placing the primary focus on international expansion and …showed first 75 words of 993 total…
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…showed last 75 words of 993 total…to use this approach to stay highly competitive in the industry. Under Michael Dell's leadership, Dell has cemented its place in the industry and has set its sights at being number one in the entire computer hardware industry. Reference: www.dell.com About Dell; News Room: latest news and archives. www.ingenta.com Journals; "Managing Service Quality", Volume04 Number 02, 1994 www.web.mit.edu www.cbs.marketwatch.com TV/Radio; Executive Interview; Michael Dell Answers Questions.

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