Effective marketing makes certain that a company's products are in line with what the consumers' needs within a ever changing environment. It is very important to observe these changes regularly and undertake programs of activity geared to adapting the company's response to them (www.it-analysis.com). A company operates within a larger framework of the external environment that shapes the opportunities and threat to an organization. The external environment for global and domestic marketing decisions …showed first 75 words of 783 total…

…showed last 75 words of 783 total…ve affected any company, and will continue to affect it (www.it-analysis.com). Environmental factor assessments help to gauge the direction and strength of the major trends that shape a particular industry. Sometimes these pose a threat while other times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed (www.it-analysis.com).