We are living in a period were trade is becoming more global by the day. Different people have different backgrounds and culture influence a person's daily and consumer behaviors. Attitudes towards business environments, business practice's, individual business etiquette, entrepreneurships, willingness to accept risk, language, politics, religion, customs, and the role of the woman all make up a culture. Culture goes much deeper than above. Communication with foreign communities may be the hardest element. Proper greetings, …showed first 75 words of 310 total…

…showed last 75 words of 310 total…person may feel the awkwardness and be able to decipher what went wrong. In doing this the company will check all of their previous research and may alter any ideas, which lowers the chance of misinterpretations. Fast communication between people and places has boosted many companies to expand into other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies need to take under consideration in a strategic planning of setting up abroad.