The marketing mix is "the set of controllable tactical marketing told - product, price, place and promotion - that the firm blends to produce the response it wants from the target market." - Kotler. This means that the marketing mix is made up of the 4P's mentioned above, these are used together to develop a positive response from its target market. In recent years 7P's have been used, in order for the company to become …showed first 75 words of 1001 total…

…showed last 75 words of 1001 total…to be balanced. There is no point in investing in a lot of promotion but the product is not available in most places for example. It is important for a marketer to identify what the customer's needs are and through the marketing mix these needs can be satisfied profitably. Bibliography: *<Tab/>www.google.com *<Tab/>www.learnmarketing.net *<Tab/>www.barbie.everythinggirl.com