Export
Title: Export
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2078 | Pages: 8 (approximately 235 words/page)
Export
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2078 | Pages: 8 (approximately 235 words/page)
What is the research/decision problem? If not stated clearly in the case try to give a probable problem.
The decision problem is not explicit in the case. The survey was made over the CEO'S small companies to explore the firm's interest in exporting to foreign markets. Considering the Government as the institution that ordered the test, we could define the decision problem as: Should the Government finance small companies interested in exporting to foreign
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spreading the frontiers of the business for the managers of these companies because they can be more productive to the country.
From some of the regressions and cross-tabulations we made we could found a relation between the inexistence of training of employees and the lack of international experience from the managers. So, the lack of experience of the managers can be a high influence in the way how the company proceeds and defines its strategy.