The film industry today is priceless in terms of movie production costs and salaries. The production of 'Superman's Return' has just finished beating the world record for the most expensive movie ever to be made, with a production cost of $250 million. But why do film companies like Columbia Pictures invest so much money in one movie and pay enormous salaries to film stars? What effect does this have on the film industry? Is it just …showed first 75 words of 1627 total…

…showed last 75 words of 1627 total…it comes to merchandising, 'The Economist' (2003) states that, "something more promising is happening in the entertainment world; people are consuming stuff as never before." Despite the fact that there are many factors that can be both positive and negative towards this specific industry, as long as the stars remain unique and are constantly appreciated by the consumer, then this industry will not suffer as wages continue to rise and rise. <Tab/>