Eurodisney Case Study Notes
Title: Eurodisney Case Study Notes
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1590 | Pages: 6 (approximately 235 words/page)
Eurodisney Case Study Notes
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1590 | Pages: 6 (approximately 235 words/page)
- The issue identified is one of culture. Whether this concept is exportable across international boundaries.
The Issue of Culture
- Disney attempted to imbue the park with European flavour, and the names of certain attractions were changed in order to be less American. Evidently, a balanced integration of American and European ingredients wasn't achieved, and this in turned caused an identify crisis.
- The cultural issue was also present in simple things such as eating
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employment regulations as had been the case in the US and Japan. In Paris, the French Cast Members found it annoying to accept the rigid scheduling.
- Disney did not manage supply demand properly.
SOLUTIONS
- EuroDisney to set up multinational responsive, which would allow it to meet the different demands and tastes of different European countries.
- To let EuroDisney develop its own managerial culture instead of having an emphasis of American management philosophy.