Entrepreneur case study-Turner Test Prep Co.
Title: Entrepreneur case study-Turner Test Prep Co.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2001 | Pages: 7 (approximately 235 words/page)
Entrepreneur case study-Turner Test Prep Co.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2001 | Pages: 7 (approximately 235 words/page)
Entrepreneur
Case 1A
Turner Test Prep Co.
Introduction
In the Spring of 2003, Jessica Turner felt that she had come to a crossroads with her business. As the founder and CEO of Turner Test Prep, a California company specializing in preparing people for the Certified Public accountant (CPA) exam, she felt that she was not achieving market share and growing in the right direction. After three years of providing prep classed to both students and professionals,
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Operating Costs for Turner Testing Services
Professor salaries (about 1,200 hours per year)<Tab/>$75 per hour
Office space<Tab/>$2,000 per month
Utilities and insurance<Tab/>$1,000 per month
Materials<Tab/>$600 per student
Printing<Tab/>$500 per month
Marketing<Tab/>$400 per month
Travel<Tab/>$200 per month
<Tab/>