Learning from the Disneyland Paris Experience. A Case study in International/Intercultural Communication This is the most wonderful project we have ever done. Michael Eisner, CEO, Walt Disney Company A horror made of cardboard, plastic, and appalling colors; a construction of hardened chewing gum and idiotic folklore taken straight out of comic books written for obese Americans. Jean Cau, French Critic American businesses make assumption about the transferability of culturally loaded business models which fail …showed first 75 words of 6180 total…

…showed last 75 words of 6180 total…sold off its equity to raise funds: 10% of the original and 49% of that equity was acquired by a Saudi Prince who bought 14% more shares from the market, making him the second largest investor in the project. Disney also agreed to waive its rights to management fees from 1992 to 1998, and to slash those fees from 6% to 1% of the park's revenues. Disney was allowed to increase the management fees gradually back to the 6% level in the year 2018.