Language has a powerful influence over people and their behaviour and this is especially true in the fields of marketing and advertising. So the choice of language to convey specific message with the intention of influencing people is vitally important. But before I can discuss how can a life insurance company improve its advertising, I would look at the language used in advertising first. Marketing is defined in the Dictionary of contemporary English (1995:872) as the …showed first 75 words of 1301 total…

…showed last 75 words of 1301 total…of segmentation can be used by any company, which wants its services to reach the market place .all of this advertisement require a research before the advertiser or the company can advertise its products. Reference Dade, B., (1989) Finding out about Advertising. Hobsons'Publishing Company: London. Harlow, E.G. (1995) Longman Dictionary Of Contemporary English (International Study Edition). Longman: Spain Ward, D. and Zubruegg, R. (2000) Does insurance promote economic growth? Evidence from OECD countries. Journal of insurance 67:89-506.