Introduction An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics" support its goals and policies. Public relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. Businesses recognize the growing importance of good public relations to the success of their organizations; they increasingly rely on public relations specialists for advice on the …showed first 75 words of 899 total…

…showed last 75 words of 899 total…assists the communication process and helps one to understand the success or failure of a campaign. One of the most important concepts in PR is to constantly think ahead, planning and evaluating a situation for an effective business campaign. This will save time and effort by predicting certain critical issues. Reference List: http://en.wikipedia.org/wiki/Public_relations retrieved September 18, 2005 www.e-topics.com retrieved September 18, 2005. http://stats.bls.gov/oco/ocos086.htm Retrieved September 18, 2005