Introduction Maximizing customer satisfaction and building customer value is very important when building a successful and prosperous retail business today. I would like to research what value is to a customer and how to maximize customer satisfaction. The following information provides background on the proposed project. Where does competition stand in regards to customer satisfaction? University of Michigan Business School has relinquished that consumers are becoming dissatisfied with the assistance at grocery stores and mass …showed first 75 words of 2286 total…

…showed last 75 words of 2286 total…News (26 Feb 2001):47. "Shoppers appreciate people who help, resent those who won't." Home Accent Today 17 <Tab/>(Jan 2002):8(1). Thau, Barbara. "KOHL's Wal-Mart Rank Highest in Customer Satisfaction Study." HFN <Tab/>The Weekly Newspaper for the Home Furnishing Network. (18 Nov 2002):3. "Total Research Forms Alliance With Customer Value Management." Business Wire (28 Oct 1997):10280221. "Yes, you play a role in satisfying customers, too. (Winning Edge)." Essential Assistant 15 <Tab/>(Oct2002):8(1).