Corporate strategy
Title: Corporate strategy
Category: /Literature/English
Details: Words: 856 | Pages: 3 (approximately 235 words/page)
Corporate strategy
Category: /Literature/English
Details: Words: 856 | Pages: 3 (approximately 235 words/page)
'The Honda Effect'
With reference to the Honda case study and also drawing on other examples from the Critical Issues course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success?
History is subject to interpretation; so are business successes and failures. However ex-post justifications of the latter have proved more profitable. This essay explores the theoretical and methodological issues in drawing general lessons from case studies of
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data that is compatible with it - in this case return on investment (ROI) and cash flows. The main problem with this approach lies with its narrow classification scheme, which may not capture the entire picture, such as the uniqueness and problems of a business [Mitroff]. ROI and cash flows represent only the financial dimension of a company. Other factors such as technology, reputation and life of the organisation have to be taken into account.