Consumer Behaviour - Product Line Extension (Billabong)
Title: Consumer Behaviour - Product Line Extension (Billabong)
Category: /Business & Economy/Marketing and Advertising
Details: Words: 4496 | Pages: 16 (approximately 235 words/page)
Consumer Behaviour - Product Line Extension (Billabong)
Category: /Business & Economy/Marketing and Advertising
Details: Words: 4496 | Pages: 16 (approximately 235 words/page)
1.0<Tab/>SECTION A
1.1<Tab/>PRODUCT INFORMATION<Tab/>
Original Brand Name of Product:
Billabong International
Product Class:
Surf Brand
Description:
Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by
showed first 75 words of 4496 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 4496 total
September 30, 2004, from http://www.theage.com.au/articles/2004/ 06/12/1086749947661.html?from=storylhs.
Blackwell, D.R., Miniard, P.W. & Engel, J.F. 2001, Consumer Behaviour 9ED, Harcourt Inc., Florida.
Defining Your Target 2004. Retrieved: October 4, 2004, from http://www.usg.com/contractors/defining_your_target.asp.
Herman, S. 2004, 'A day at the beach', Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, from Proquest.
Thomas, P. 2004, 'Behind the Label: Suncream', The Ecologist, vol. 34, no.6, Retrieved: October 13, 2004, from Proquest.