Consumer Behavior

Title: Consumer Behavior
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2369 | Pages: 9 (approximately 235 words/page)
Consumer Behavior
The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product. 'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli, …showed first 75 words of 2369 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 2369 total…MacInnis, D (2000), Consumer Behaviour, Houghton Mifflin, New York Loudon, David L and Della Bitta, Albert J (1993), Consumer Behaviour: Concepts and Applications, Mcgraw-Hill, New York Mowen, John C and Minor, Michael (1998), Consumer Behaviour, Prentice Hall, New Jersey Schiffman, Leon G and Lazar Kanuk, Leslie (1991), Consumer behaviour, Prentice Hall, New Jersey Solomon, Michael R, Bamossy Gary and Soren, Askegaard (1999), Consumer Behaviour: A European Perspective, Prentice Hall, London Wells, William and Prensky, David (1996), Consumer Behaviour, Wiley, New York

Need a custom written paper?