Consumer Behavior
Title: Consumer Behavior
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2369 | Pages: 9 (approximately 235 words/page)
Consumer Behavior
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2369 | Pages: 9 (approximately 235 words/page)
The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product.
'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli,
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MacInnis, D (2000), Consumer Behaviour, Houghton Mifflin, New York
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