The Mass Media What is the Mass Media? Mass Media- refers to print, radio, television, and other communication technologies Mass- implies that the media reach many people Media- signifies that communication does not take place directly through face-to-face interaction. Audiences have the capability of tuning in or out on the media mass Causes of Media Growth. The Protestant Reformation: In 1517 Martin Luther wanted people to develop a more personal relationship with the bible and encouraged …showed first 75 words of 406 total…

…showed last 75 words of 406 total…in North America is more than double the rate in Western Europe, nearly 15 times higher than in Eastern Europe, nearly 23 times higher than in South and Central America, more than 28 times higher than in the Asia-Pacific region and more than 68 times higher than in the Middle East and Africa. Media Imperialism- the control of a mass medium by a single national culture and the undermining of other national cultures ex. American domination of the web.