1.0 Introduction: Analyzing the industry and the competition is the starting point for developing a business strategy. A lot of unexperienced companies disappeared after a while because of poor market analyzing. Market analyzing include studying markets opportunity then study competitors strategy, strengths and weakness point. Analyzing each competitor's business, will gain company a better understanding of why customers are doing business with specified names, rather than other competitors and it will determining competitive advantage and communicate …showed first 75 words of 2404 total…

…showed last 75 words of 2404 total…go out of the market. References: ط<Tab/>www.almarai.com ط<Tab/>www.nadec.com.sa ط<Tab/>http://www.robertwinton.com/marketing.htm ط<Tab/>http://www.marketdec.com/newprodtst/default.htm ط<Tab/>http://www.rqriley.com/pro-dev.html ط<Tab/>Philip Kotler, "Marketing Management"(Prentice Hall , 2003) pp 247,266