In the last two decades, one of the most fundamental questions emerging in strategic management is how firms achieve and sustain competitive advantage. In a simplified world, understanding how firms achieve and maintain superior or abnormal returns means comprehending how firms position themselves in a certain market, what they produce and how they use resources at their disposal to do so. In this sense we may distinguish between the positional perspective, developed by Michael Porter, …showed first 75 words of 2505 total…

…showed last 75 words of 2505 total…Advantage: A Resource Based View", Strategic Management Journal, Volume 14 (1993) pp179-191 *<Tab/>Porter, M.E., "What is Strategy?", Harvard Business Review, November-December (1996) pp61-78 *<Tab/>Prahalad, C.K., and Hamel, G., "The Core Competencies of the Corporation", Harvard Business Review", May-June (1990) pp79-91 *<Tab/>Teece, D.J., Pisano, G., and Shuen, A., "Dynamic Capabilities and Strategic Management", Strategic Management Journal, Volume 18 (1997) pp509-533