Comparing 2 PLC Companies I will be comparing 2 PLC companies for my communication assignment. The companies are Tesco and Iceland. I will use extracts from both companies' annual reports and will start off with both chairmen's statements and finish off with the financial revue of both companies. Objectives Tesco have four key strategies which are to continue in the same way and deliver; a strong UK market share, invest in non-food businesses, stay top of the …showed first 75 words of 986 total…

…showed last 75 words of 986 total…finest products to their value range, catering for every customer in every community. Tesco have also introduced small one-stop shops that sell house furniture. Following a successful trial where they sold 2000 sofas in 12 weeks from 19 stores, the company now has permanent furniture departments in ten extra stores. They will be introducing DIY services and mother care departments with in the New Year of 2003, and surely with those new departments they will swipe away the opposition.