Company Case: Trap-Ease America: he big cheese of mousetrap. 1) I think the group is going to write the following "mission statement": We produce a trap that you could use safer and easier than the traditional one, with no risk of catching your fingers while loading it. I would have written the mission statement in a very similar way. However, I would have included the fact that your children are not in danger with the new …showed first 75 words of 359 total…

…showed last 75 words of 359 total…competitive, and finally I would spend more money in promotion to communicate the merit of the product. I would implement strategic control, which involves looking at whether strategies are well matched with opportunities. I would use the marketing audit tool to examine the company's environment, objectives, strategies, and activities and to take any correction action that would be necessary. And finally I would try to deliver orders on time, so that they are not refused.