Section Four 1. Variables in the Purchasing Environment Nowadays, more and more people shop online for convenience and time saving. WHSmith UK Retail, a multi-channel retailer, gets benefits from such environment. It is made up of 553 high street stores, 220 travel stores and WHSmith.co.uk, serving customers on the internet world-wide. The Direct division provides the WHSmith offer across several digital channels wherever and whenever the customers choose to shop, such as shopping with www. WHSmith.…showed first 75 words of 1291 total…

…showed last 75 words of 1291 total…retopics/crm/story/0,10801,68356p2,00.html> <http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p3,00.html> <http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p4,00.html> 'What we do'. <http://www.whsmithplc.com/grp/company_2.htm> WH Smith - 10% online discount on purchases. <http://www.ukfrenzy.co.uk/wh-smith.htm>. <http://www.buy-the-best-online.co.uk/wh-smith.html> <http://www.whsmith.co.uk/whs/go.asp>