The article, as the title tells us, is about building your company's vision. It speaks of the fundamental components of what a company's vision should have. However before complicating things with terms that are oddly new to some of us, I would like to define first what a vision is. A vision is a depiction of the business as you want it to be. In lexicon terms it is, "a mental image produced by the …showed first 75 words of 959 total…

…showed last 75 words of 959 total…understanding of the company's ambition for as long as it exists. It helps the company to acquire the essential qualities that will support their vision. Likewise, creating a lasting vision that suite the company with its principles and ideas can make them immortal. Lastly, vision creates a focused direction that will lead to not only financial success but also societal success that helps mankind towards its journey to live a better and more comfortable life.