Branding and communication

Title: Branding and communication
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1530 | Pages: 6 (approximately 235 words/page)
Branding and communication
BRANDING: Brands are part of a product's tangible features, the verbal and physical cues that help customers identify the products they want and influence their choices when they are unsure. Coca-cola is an example of a company for whom branding play an important role in marketing strategy. A good brand is distinct and memorable. Professor John Philip of Syracuse University wrote: "A brand is a product that provides functional benefits plus added value that some …showed first 75 words of 1530 total…
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