a) As marketing manager of Brand A, should your company desire more or less customers that follow Timothy's buying behaviour? Describe Timothy's buying behaviour and give reasons to explain your answer. Answer: From the information shown in the panel data showing the buying brands of breakfast cereal in one particular week by a group of customers, we can see that Timothy purchased six times of cereal including two brands with 2 times for brand B and 4 …showed first 75 words of 1777 total…

…showed last 75 words of 1777 total…in marketing), 14th Edition, Pearson Education Limited, England 2.<Tab/>Ehrenberg, A.S.C., 2000, "Repeat buying-facts, theory and applications", Journal of Empirical Generalisations in Marketing Science, Vol.5, pp.392-770 3.<Tab/>www.siam.edu/su_doc/brand_sec4.doc 2006/05/28 4.<Tab/>brucehardie.com/notes/007/enerating_sales_forecast_2004-05-04.pdf 2006/05/29 5.<Tab/>Consumer Psychology Resource @www.psychology.org/links/Environment_ Behavior_Relationships/Consumer/ 2006/05/29