Case Study Analysis - Beijing Mirror Corporation (BMC) Beijing Mirror Corporations key objective is to timely commercialise their mirror taking into consideration their financial limitations and business expertise. Speed to market is a critical consideration as only eight years remain on patents, and the threat of imitation and technological supersession continue to grow with time. Key decisions: Retain current business entity - Financial ratios highlight the company has significant cash flow and liquidity issues. A …showed first 75 words of 613 total…

…showed last 75 words of 613 total…government legislators as automotive manufacturers may see the product as reducing parts and vehicle sales in regard to accident reduction Cantise joint venture is not a total solution as it does not sell the product, or automatically address external market influences. The venture does provide financial resources, expertise, as well as broadening distribution channels and revenue streams; however, BMC still need to develop their own global business strategy to optimise return on equity. Word Count 542