Azalea Seafood Gumbo Shoppe is in a stage when development of a complex business strategy is needed because of insufficient use of production capabilities, need for a bigger market share and financial results that cannot satisfy owners needs. Current strategy of the company is primarily focused on increasing the market share in the United States in order to increase the amount of sales. This is done by direct marketing activities and collaboration with the food …showed first 75 words of 2347 total…

…showed last 75 words of 2347 total…S. Inflation Rate. Retrieved April 27, 2006 from http://www.gpec.org/infocenter/Topics/Economy/USInflation.html NOAA Fisheries. (2004). Office of Constituent Services. Retrieved April 27, 2006 from http://www.nmfs.noaa.gov/ocs/tradecommercial/documents/ustrade2004F.ppt) National Marine Fisheries Service. (August 2001). U.S. Annual per capita consumption report. Retrieved April 27, 2006 from http://www.nmfs.noaa.gov/ocs/ tradecommercial/documents/Fisheries2000.pdf) Zatarain's. (2004). Zatarain's web page. Retrieved April 27, 2006 from http://www.zatarain.com/ products/products.php/2/16/Gumbo)