Athletic Footwear Industry - Focus: NIKE

Title: Athletic Footwear Industry - Focus: NIKE
Category: /Business & Economy/Marketing and Advertising
Details: Words: 6641 | Pages: 24 (approximately 235 words/page)
Athletic Footwear Industry - Focus: NIKE
1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: <Tab/>Demographic variables such as: age, sex, race, income, occupation, education and household status. <Tab/>Psychographic variables such as: lifestyle, activities, personality and social class. <Tab/>Behavioural variables such as: product benefits and product use patterns. <Tab/&…showed first 75 words of 6641 total…
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…showed last 75 words of 6641 total…Edition, Prentice-Hall Inc, New Jersey. Adidas-Salomon AG [Online], Available: http://www.hoovers.com/co/capsule/2/0,2163,92632,00.html [2002, Sep. 24] Market Segmentation, Targeting, and Positioning for Competitive Advantage [Online], Available: http://www.atkinson.yorku.ca/~lripley/imUsegment.htm [2002, Sep. 19] Operating On A Shoe String In Cyberspace [Online], Available: http://www.mhhe.com/business/marketing/marketplace/cybercases/operating.mhtml [2002, Oct 05] Trade Information - Links to Related Sites [Online], Available: http://www.shoeworld.com/sw_consumer/trade_links.html [2002, Sep 12]

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