Athlete's And Their Products As any given viewer turns on the television or flips through a magazine, they will witness the growing trend of sport star endorsements in advertisements and commercials. Companies believe that society is more likely to purchase a certain product if an athlete says it is appropriate or beneficial. The product or label may be weak , but an athlete's reputation gives it credibility. Various athletes appear in product ads for one simple …showed first 75 words of 1217 total…

…showed last 75 words of 1217 total…Internet Sources www.worldsports.com www.cnnsi.com www.sportsillustarted.com www.einbrowser.com www.homestead.com Magazines/Article clippings Time for Kids: Dec.6th,1996 "The High Cost of High Tops" Footwear News: Nov. 3rd, 1997 Hero Worship:"Celebrity endorsements are helping sell large-size footwear" Golf World: Sept. 22nd, 2000 History Maker: "How Nike deal makes Woods highest paid athlete of all time" Jet Magazine : Jan. 8th, 2000 "Venus Williams signs richest endorsement contract ever for female athlete."