Problem Statement Appex Corporation (Appex) was a highly successful information service provider in the fast-paced cellular phone industry. It sustained impressive revenue growth of 1600% over three years between 1986 and 1989, while increasing employee count by 600%. In order to absorb these new employees efficiently, Appex restructured several times (see Appendix 1 for the chronology of restructuring events). Each restructuring, however, created new problems for the company as it sought to successfully integrate the new personnel and run the …showed first 75 words of 1343 total…

…showed last 75 words of 1343 total…focus Loss of customer focus Loss of P&L accountability Aug 90<Tab/>~ 150<Tab/><Tab/>Divisions Separation into three divisions, ICS, IS, and Operations<Tab/>Improved accountability, budgeting, and planning Extensive communications within divisions<Tab/>Resource allocations squabbles Cross-divisional antagonism Second guessing of Sr. Management No cross-divisional communication or cooperation Fractal structures Financial gamesmanship