Introduction. In this paper, I shall analyse the catalogue produced by L'Occitane. I will analyse the design and layout of the catalogue. Aesthetics such as colour, typeface, alignment and balance would be critically looked at. Other aspects such as the language, the quality of the paper and the effect of the front cover would also be examined. L'occitane. L'Occitane is a unique brand that produces products ranging from personal care to home fragrances. The products …showed first 75 words of 1782 total…

…showed last 75 words of 1782 total…target consumers and possibly potential consumers. Its simplicity is what makes this catalogue effective. The minimum use of colours does not hurt the reader's eyes, yet can still draw the reader's attention to certain images. The simple alignment and layout of the products and texts achieve a sense of balance as neither competes for the reader's attention. From the design to the layout, they are all consistent with the theme of beauty, simplicity and natural.