EXAMPLE ONE Emporio Armani "White" fragrance advertisement- Cosmopolitan magazine- March Issue 2003 The first example I have chosen is an advertisement for "him" and "her" Emporio Armani fragrances entitled "White". The advertisement is of a man and a woman, both young and attractive around late teens or early twenties are in a position where the man is standing behind the woman with her leaning on him lightly and angling her right hip against the man slightly, …showed first 75 words of 1461 total…

…showed last 75 words of 1461 total…scheme that is used alternately for the two girls and their answers. The light, airy femine colours bring a sense of light-heartedness and innocence to the article. The colour scheme also compliments the clothing of the girls in the pictures that are displayed along the right hand side of the page, these carelessly laid out playful pictures are an excellent visual accompaniment to the colour scheme as the general friendly, happy atmosphere of the article.