Within this essay it is going to contain an explanation of marketing and what it means. I will cover factors, which will explain marketing and also how businesses use marketing to aid their product development. Also in this essay I am going to be writing about the marketing concept, I will have a definition of the marketing concept and then how accepting the marketing concept can aid a small, medium enterprises. The American Marketing Association …showed first 75 words of 1073 total…

…showed last 75 words of 1073 total…be shared by all managers and supervisors within a business. Marketing in its broader sense covers not just selling, advertising, sales, promotion etc, it could also be that marketing should aim to maximise customer satisfaction. So therefore accepting the marketing concept can aid SME's because it's helps them to achieve long term aims and objectives and gives them more knowledge of how to gain market share over it's competitors and also to gain customer satisfaction.