Advertising Alcohol and Tobacco
Title: Advertising Alcohol and Tobacco
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1364 | Pages: 5 (approximately 235 words/page)
Advertising Alcohol and Tobacco
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1364 | Pages: 5 (approximately 235 words/page)
What Restrictions are there on Advertising Alcohol and Tobacco?
Surgeon General started restrictions in 1954 - this started with the warnings on cigarette packages, stating that smoking causes lung cancer. Restrictions were not as severe until later years since it was common for children to smoke or for businessmen to smoke and drink during a meeting in earlier years. In the 60's and 70's, people started to take legal actions. Cigarette commercials were banned from television
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tend to be very impressionable and therefore vulnerable to the sophisticated marketing techniques employed by both the tobacco and alcohol industry, techniques that associate the use of tobacco and alcohol products with excitement, glamour, and independence.
www.adassoc.org.uk/briefs/alcohol_advertising.html
http://tobaccofreekids.org/campaign/global/docs/advertising.pdf
http://www.mcsoh.org/mhs/socstud/civics/tobacco/Action.htm
http://www.lawpublish.com/fdarule.html
http://www.icap.org/publications/report9.html