AOL Latin America 1.<Tab/>Business model US The success of AOL-US business model comprises the following factors: The easy to use proprietary portal software, the flat fee pricing structure, high brand awareness, a large user community, good content and immense marketing efforts. The proprietary dial-in software enables users with little or no computer knowledge to install and use AOL's online services easily. Therefore AOL managed to expand its user group and …showed first 75 words of 2271 total…

…showed last 75 words of 2271 total…S., where people begun to use them as coasters. Considering the infor-mation from the case, that by the end of 1999 the rate of telecommunication lines per 100 Brazilians raised to 20, which was far behind the 66 out of 100 in the U.S., they should have thought about a more "localized" marketing strategy: the large distribution of CDs was just a waste of money despite on the basis of the low penetration of IT technology and access lines.